BMW and SIRIUS Satellite Radio Extend Exclusive Relationship

[CF-Mike]

BMW and SIRIUS Satellite Radio Extend Exclusive Relationship

- All BMW Models Included

- Factory Programs Continue on BMW 3,5,6, 7 Series and Include One Year Bundled Subscription

NEW YORK and WOODCLIFF LAKE, N.J., Sept. 13 -- SIRIUS Satellite Radio and BMW of North America, LLC today announced an agreement that extends SIRIUS' exclusive relationship with BMW through August 2008. All BMW models are covered by the agreement.

"Satellite radio continues to rapidly grow in popularity, and SIRIUS' unique programming is a complement to the exceptional driving experience BMW owners enjoy," said Tom Purves, Chairman and CEO of BMW (US) Holding Corp. "We are pleased to continue to make the SIRIUS service available to current and future BMW owners."

"We are very pleased that BMW has decided to extend its exclusivity with SIRIUS, thereby making SIRIUS' unique mix of commercial-free music and talk programming available to future BMW owners," said Mel Karmazin, CEO of SIRIUS. "We look forward to working with BMW to continue to provide their customers with the best radio programming available, to ensure that BMW drivers experience the best in-vehicle entertainment anywhere."

Factory-installed SIRIUS satellite radios will continue to be available on the BMW 3 Series Sedan and Sports Wagon, and the BMW 5, 6 and 7 Series, with a one-year bundled subscription included in the price of the vehicle.

Other BMW models, including X3, X5, Z4, M3, 3-Series Coupe and 3-Series Convertible, will continue to have SIRIUS available as a dealer-installed accessory. MINI will continue to offer SIRIUS as a dealer-installed accessory as well.

In addition to providing satellite radio service, SIRIUS has partnered with BMW as a sponsor of a variety of BMW consumer events throughout the US. These include the Formula BMW USA Championship, The Ultimate Drive(R) for Susan G. Komen Breast Cancer Foundation, The Ultimate Driving Experience(R), BMW Team PTG M3 race cars, and The BMW Golf Cup.

SIRIUS also played a key role in the launch of the all-new 2006 BMW 3 Series Sedans, including daily support of the 44-day "3 Across America" tour, which culminated with an 18-hour marathon broadcast that aired on a special SIRIUS BMW Channel.

About SIRIUS

SIRIUS delivers more than 120 channels of the best commercial-free music, compelling talk shows, news and information, and the most exciting sports programming to listeners across the country in digital quality sound. SIRIUS offers 65 channels of 100% commercial-free music, and features over 55 channels of sports, news, talk, entertainment, traffic and weather for a monthly subscription fee of only $12.95. SIRIUS also broadcasts live play-by-play games of the NFL and NBA, and is the Official Satellite Radio partner of the NFL.

SIRIUS radios for the car, truck, home, RV and boat are manufactured by Alpine, Audiovox, Blaupunkt, Clarion, Delphi, Jensen, JVC, Kenwood, Pioneer, Sanyo and XACT Communications. Available in more than 25,000 retail locations, SIRIUS radios can be purchased at major retailers including Best Buy, Circuit City, Crutchfield, Costco, Office Depot, Sears, Target, Wal-Mart and RadioShack. SIRIUS is also available at heavy truck dealers and truck stops nationwide.

SIRIUS radios are currently offered in vehicles from Audi, BMW, Chrysler, Dodge, Ford, Infiniti, Jaguar, Jeep(R), Land Rover, Lexus, Lincoln-Mercury, Mazda, Mercedes-Benz, MINI, Nissan, Scion, Toyota, Porsche, Volkswagen and Volvo. Hertz currently offers SIRIUS at major locations around the country.

Click on http://www.sirius.com/ to listen to SIRIUS live, or to find a SIRIUS retailer or car dealer in your area.

Any statements that express, or involve discussions as to, expectations, beliefs, plans, objectives, assumptions, future events or performance with respect to SIRIUS Satellite Radio Inc. are not historical facts and may be forward-looking and, accordingly, such statements involve estimates, assumptions and uncertainties which could cause actual results to differ materially from those expressed in any forward-looking statements. Accordingly, any such statements are qualified in their entirety by reference to the factors discussed in our Annual Report on Form 10-K for the year ended December 31, 2004 filed with the Securities and Exchange Commission. Among the key factors that have a direct bearing on our operational results are: our dependence upon third parties, including manufacturers of SIRIUS radios, retailers, automakers and programming partners, our competitive position and any events which affect the useful life of our satellites.

BMW Group in America

BMW of North America, LLC has been present in the United States since 1975. ROLLS-ROYCE Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand, the MINI brand, and the ROLLS-ROYCE brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group's global manufacturing network and is the exclusive manufacturing plant for all Z4 Roadster and X5 Sports Activity Vehicles. The BMW Group sales organization is represented in the U.S. through networks of 340 BMW passenger car centers, 327 BMW Sports Activity Vehicle centers, 148 BMW motorcycle retailers, 80 MINI passenger car dealers, and 25 ROLLS-ROYCE Motor Car dealers. BMW (US) Holding Corp., the BMW Group's sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Source: http://www.theautochannel.com/news/2...13/142794.html

[Mario777]

that's pretty cool. i have never heard sirus but my dad has XM and its pretty awesome. Sirus may be giving XM a run for their money soon with all these partnerships.

[Blown_SC]

Interesting agreement. They're definintely striving to compete globally...