"The German tuner Zwickenpflug decided that the BMW M3 is not exclusive enough, so they came up with this, the BMW M3 Leather Edition. Basically, what they did was take out all the M3 standard interior and replace it with a more luxurious leather interior, with Alcantara leather inserts on the door panels, steering wheel, dashboard and the sport seats...."

http://www.autounleashed.com/images/bmw_m3_leather_edition.jpg